British American Tobacco: Trade Marketing Representatives

British American Tobacco  (BAT) picks up steam. Spun off in the reorganization of B.A.T. Industries, BAT is the world’s #2 tobacco company (behind Marlboro maker Altria Group). The firm makes about 725 billion cigarettes each year and sells them in more than 180 markets. BAT’s global cigarette brands include Dunhill, Kent, Lucky Strike, and Pall Mall — just four in a portfolio of some 300.
The company also makes loose tobacco and regional cigarette brands. BAT owns 42% of Reynolds American, Altria’s archrival and the #2 US cigarette maker created by the merger of BAT’s Brown & Williamson unit with R.J. Reynolds Tobacco. BAT also owns about 30% of India’s ITC Ltd. British American Tobacco  recruits Trade Marketing Representative
Principal Accountabilities:

• Execute the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan.
• Train customers if necessary using required materials and instructions.
• Negotiate retail touch points based on communication strategy following guidelines set by TM&D communications Manager.
• Develop and adhere to a well-defined work programme and route plan as agreed with Area Manager.
• Actively participate in business development projects e.g. internal brand awareness campaigns.
• Support change management projects within marketing Team .
• Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for territory.
• Monitor brand’s performance in the outlets (BAT’s and competitors’).
• Engage local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the territory.
• Provide information on retail environment to TM&D Communications Manager to develop touch points appropriate for these outlets.
• Support DSS representatives to achieve high performance by establishing a constructive feedback process
• Develop an effective working relationship with the outlets by giving assistance and support through regular communication and the prompt handling of problem and requests.

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